Conversion Optimization Tips for Service Website
You have an impeccable website and you are getting umpteen traffic to your site, but not getting many leads for your online business. So, you need to think seriously about conversion rate optimization. Conversion rate optimization or CRO is the process of optimizing your website so that you can convert more visitors into loyal customers or other desired goals. The conversion rate of the website is influenced by a lot of factors. Even a small twitch can lead to noteworthy improvement in conversion rates. Learning a digital marketing course in Ahmedabad from a reputed institute will give you a better idea about conversion rate optimization.
Here we are mentioning some conversion optimization tips that will enhance your website conversion rate.
You need to understand your contenders to enhance conversions. You need to identify your top three competitors and then, analyse their website and online marketing strategies. In this way, you understand where you are lagging and need some improvements. You may evaluate yourself with respect to your competitors. The insights you will get will help you take the right strategies for your improvements.
Navigation and Site Structure
Design your website structure in such a way that users can navigate easily. Site structure is a graph that represents how various pages of your site interact with each other.
You can start navigating from the homepage, then experiment with its categories and subcategories until you find your desired thing. If this entire process is smooth, then your users will not face any navigation issue. But, if it’s clumsy, then users will abandon your site. So, you should build an easy-to-navigate website to increase conversions as well as your brand’s image.
Add a Short Video
Incorporate a video into your website to demonstrate how your products or services are operated. According to the survey of StacksandStacks, 144% of people like to purchase a product after viewing its video. But make sure that the video is no longer 2-3 minutes because your customers don’t have enough time to watch long videos. Make sweet, short, and crispy videos. By using videos on their homepage, Vidyard increased conversions by 100%.
Use relevant images
Use only high-quality, meaningful and relevant images in your website to draw the attention of your potential customers. Don’t use dingy stock images as they convey the wrong message to your customers.
Use Bullet Points
Most online visitors don’t read your copy or text; they usually skip. Use bullet points to make the page readable. Bullet points make the text easier to understand. People absorb your content if they understand the page easily.
Use Fonts for Better Readability
Your chosen fonts should be easy to read on-screen. The following standard serif fonts are easily readable on screen.
If you are using a font smaller than 12px, then Verdana is the most readable font. On the other hand, if you are using a font over 12px, then Arial is the most appreciable font.
Clearly mention the benefits of your service
It is important to tell your customers how your products will solve their problem or help them to cope up with their issues. Use text/copy that focuses more on the joy of benefits rather than starkness of features.
Give logical reasons why people should buy service
Give 3 solid reasons why people should purchase your product or service. Provide a list of reasons (lowest price, better features, etc.) why they should choose you over your competitors.
Add trust seal
People will love to buy your products or services if they find your site is trustworthy. The trust seals can help you earn your visitor’s trust. Use trusted logos that are familiar like BBB online, Verisign or Hacker Safe to enhance the credibility of your website.
Include real testimonials
Many websites use fake testimonials to deceive their customers. But include real testimonials with full names and pictures of your customers. Real testimonials are considered one of the most effective conversion optimization tips.
Tell the Success Stories
Include case studies on your site as they can portray how your products/services addressed the problems of your customers. This is an outstanding way to exhibit your expertise and innovation. If you offer any product/service, then describe how your service/product helped a customer to achieve his goal.
Allow Your Visitors to Give a Free Trial
Embrace your online visitors with a free trial offer to test your product or service. If they are satisfied with your product/service, they will certainly forward with a purchase.
Create a Sense of Urgency
These days people are opportunists, they don’t want to miss any lucrative opportunity. Create an urgency that can push them to take the action immediately you desire.
For example, use the phrases like ‘only 2 lefts’, ‘offer expires Friday’ or ‘Order in the next 1 hour for delivery today’ as they create urgency among your customers.
Include a Blog
Create a blog section on your website and post valuable articles to create interest among your visitors so that they can come back to you for new insights.
Don’t forget to incorporate sharing buttons prominently in blog posts. If people like your blogs, they will share information on their social networks.
Add live chat
Very often your potential customers may have some queries before purchasing your product or service. Welcome them with live chat to assuage any concerns potential customers may have. By using live chat technology, Intuit boosted their conversions by 211%.
Use CTA wisely
Choose the right text for CTA like ““Immediately”, “Today”, “Now”, “Instantly” etc. to create urgency. Choose a contrasting colour for your CTA to make the button stand out from the rest of the page. Opt for larger CTA buttons as they get more clicks.
These are some imperative optimization tips for a service website.To achieve a bright career and get hired by a reputed digital marketing agency in Ahmedabad, learn digital marketing courses from TraininginSEO.