Ways to Optimize Your Site’s Mobile Conversion Rate
The popularity of mobile technology is up the ante over the past few years. Nearly 24% of people are making at least one purchase a week through a mobile e-commerce store. So, mobile devices exceeded other digital devices in the number of e-commerce purchases made. If your online business is not investing in mobile conversion rate optimization (CRO), you will stay behind the competition. If you learn the best digital marketing course in Ahmedabad, you will get more knowledge about the mobile conversion rate for your e-commerce store.
Why Is Mobile Conversion Rate Optimization Important?
There are a lot of differences between a conventional desktop CRO and a mobile CRO.
Mobile CRO is more focused on speed and efficiency. Mobile users usually browse a site from a mobile device. The site pages will load slowly if they’re not properly optimized. Moreover, these users are browsing on a much smaller screen that strikingly changes the way they browse.
Most online users have a negative experience on mobile. If your site is not optimized, 62% of customers will never purchase you in the future. To retain your customers and boost up your sales, you should embrace your customers with both desktop and mobile versions of your site.
Ways to Optimize Your Site’s Mobile Conversion Rate
Let’s take a look at how to optimize your site’s mobile conversion rate.
Due to the penetration of the 5G network and LTE, now websites load almost instantly. If there is any delay, your customers will leave you and join another site. So, to optimize your mobile site for conversions, you need to load it quickly. If your site loading time is longer than 4 sec, your conversion rate will decline. Moreover, the slower your website, the worse your SERP ranking will be.
How do you improve your site’s speed?
· Load above the fold content first: Organize your HTML code to load above-the-fold content first. Thus, your online visitors will see your homepage content first while less-priority pages will continue to load.
· Avoid redirects: redirects are when your users click on one web page and get redirected to another web page. If you have redirects on your site, it will generate additional HTTP requests. Each of them will slow down the load time of your site. If possible, try to extirpate them.
· Resize your visual content: larger images slow down the load time of your site. The size of each page on your site should be about 1-2MB maximum. So, resize and compress your images so that they can fit on your exact dimension. Try to save the image as a PNG instead of a JPG.
Simplify navigation: Don’t try to port your desktop navigation menu directly to your mobile site. Because this can be too detailed and cumbrous, minimizing your overall conversion rate. You should welcome your customers with a comprehensive menu that highlights your key products. Thus, they can get a quick idea of your website.
Shorten your headlines: Ensure that all headlines on your pages shouldn’t exceed six words. If you try to jampack your headlines with words, you will get less space for other content above the fold. So, try to make short headlines.
Identify non-mobile-friendly features: There are certain elements of your website that won’t convert properly on mobile devices. Take the example of sidebars. A sidebar appears on either the left or right of the page. Some are static, while others can move. A sidebar can make the body text indecipherable on mobile devices. It would be a prudent decision if you remove some elements from the mobile version of a page without interrupting all necessary information.
Improve readability of your content: if users can’t read your content from their mobile devices, they will certainly discard your site. To improve readability, you should focus on certain parameters.
· Use more visuals: A picture is worthier than simple texts. Instead of investing heavily in text, use eye-catching visuals to draw the attention of users.
· Utilize white space: For mobile browsing, your site should be readable. When adding text to your site, break it up with white space so that users can read it properly. Utilize white space wisely and add space in between the lines.
· Use product videos: Incorporate more product videos to attract your customers. Studies have claimed that nearly 79 per cent of consumers would prefer to watch a video than reading about a product. 84 percent of consumers have bought something after watching a video.
· Provide an easy checkout process: Nearly 28 % of visitors abandon the transaction if the checkout process is complicated. Embrace your customers with an easy checkout process. Offer them multiple payment options so that visitors feel secure. You can also reduce the number of checkout steps to make the process simple.
Only have one call-to-action (CTA) per page: Too many CTAs on a page can annoy your users and minimize your overall conversion rate. So, the best thing is to use one CTA on each key page of your mobile site.
Minimize pop-up usage: Too many pop-ups can frustrate users and lessen the overall conversion rate. Use only short, sweet, and crispy pop-ups. Also, ensure that pop-up can be closed easily so that users don’t face difficulty while closing them. To offer a smooth user experience, in 2016 Google has started penalizing sites where the pop-up covers the whole screen.
Freeze Call to Action button in the footer: Freeze call to action buttons like “Get a Free Quote” or “Talk to Expert” or “Request Free Demo Lecture” or “Buy Now” with a call or/and email button in the footer. From this, users can contact you quickly and you can also get leads for your business.
Mobile conversion rate optimization (CRO) is not a daunting task. If you can implement the above tips, you will certainly get a better and conversion-centred mobile site.To make a scintillating career in a reputed digital marketing company in ahmedabad, you should learn digital marketing courses from TrainingSEO. TrainingSEO is a well-known digital marketing institute that offers a plethora of digital marketing courses to aspirants.